Case Studies & White Papers

If your product is complex or the wins are hard to understand, case studies and white papers bridge the gap between storytelling and overwhelming technical terms, creating content that the general online user can understand and trust. What’s the difference between the two?

Case Studies show real-world proof that your brand is useful to someone. We weave a story that says, “Here’s a problem, here’s what we tried, here’s the result.” But we make it a little more exciting than that!

Here are some examples from a quarterly series we run with Lenovo to highlight client success stories.

VIEW HERE | A ‘Gorilla’ of a Solution for Students

VIEW HERE | Standardizing Tech to Save Lives

VIEW HERE | Building An Immersive Experience

White Papers dig deeper into the tech or science to position you as the expert on a given topic by breaking down complex concepts into a clear path to solutions. Sollensys is a cybersecurity company that built an impenetrable online vault for corporate data using blockchain technology. Don’t know what that means? Neither did their target audience. They hired us to co-write a 10-page whitepaper with their Head of Development explaining their product and how it works. The Sollensys team wrote the technical language from our brainstorming questions. We made their content approachable for the average reader.

VIEW HERE | Sollensys Blockchain Archive Server (BAS) White Paper